7 most popular Youtubers in 2021

4/17/2023

Currently, YouTube is one of the most exploited platforms. If you aim to become a booming Youtuber with rocket views and brand collaboration, don’t forget to take a look at 7 most famous Youtubers of 2021 to learn helpful things and apply them to your Youtube channel.

1. PewDiePie

111M subscribers

Referring to the most famous YouTuber in the world, it’s PewDiePie. H is considered a big influencer on Youtube, with 110 million subscribers surpassing all A-list stars.

Now PewDiePie’s Youtube channel has an average of tens of millions of views per video, with simple content about games. Within his videos, PewDiePie will play video games and deliver comments along with exaggerated, amusing reactions.

He is now a top star of advertising contracts and sponsorships. With his ingenuity and grace, there is no surprise he is a brand trustful influencer.

2. Vlad and Niki

96.3M subscribers

Vlad and Niki are the two brothers Vladislav Vashketov and Nikita Vashketov YouTube channel. Although they only joined YouTube on April 23, 2018, their channel has totaled more than 69.3 million subscribers and more than 50.4 billion views so far.

Their channel was initially named ‘Vladik Toys’ with videos of Vlad and his mother unboxing toys, and mostly Peppa Pig.

Vlad and Niki’s content mainly focuses on intimacy and sharing. In most of their videos, Vlad and Nikita play with toys, tell stories, write vlogs in Dubai and other countries, pose, and advertise.

Sometimes they embellish nursery rhymes to vary their videos. Their most popular video is “Magic Little Driver riding on Toy Cars and Transform car for kids”.

In 2019, Vlad and Nikita signed a representation agreement with Haven Global, an Australian-based licensing agency to develop new content streams, a global consumer product program, and licenses for games and mobile apps and expand their brand internationally.

Vlad and Nikita’s estimated annual income was $2.3 million to $37.3 million in 2019. They were rated as the most earning YouTuber, with an estimated $312.000 per video.

3. Like Nastya

105M subscribers

Anastasia Radzinskaya, also known as Nastya, and Like Nastya and Stacy, is a Russian YouTuber. She and her parents run several YouTube channels for kids, including Like Nastya, Like Nastya Vlog, and Like Nastya Show.

As of May 7, 2021, her channel is the fifth most viewed channel on YouTube, and the only most viewed channel owned by a single YouTube user.

Anastasia’s parents signed a contract with Yoola – a multi-channel network. Anastasia creates video by herself, with the help of her parents and two video editors.

According to Forbes, in 2019, Anastasia is “one of the world’s fastest-growing creators by seven languages video”, becoming the third highest-paid YouTuber in the world, with an estimated annual income of $18 million.

Overall, her channels make her the biggest kids YouTuber globally and the most popular kids video blogger on YouTube, in terms of total views and subscribers.

4. 5-Minute Crafts

79.6M subscribers

5-Minute Crafts is a YouTube channel of Cypriot Americans. Founded in 2016, it has received media attention thanks to DIY videos. As of June 2021, 5-Minute Crafts has reached over 20.4 billion views and ranks as one of the most subscribed channels in the world, with over 72.8 million subscribers.

5-Minute Crafts is owned by TheSoul Publishing based in Limassol, Cyprus. The company was founded by Pavel Radaev and Marat Mukhametov, a duo of Russian nationality.

They produce about 1,500 videos a month and have 550 people working on multiple YouTube channels, Facebook pages, and Instagram. 5-Minute Crafts is on the list of Channel Frederator.

Most 5-Minute Crafts content is about crafts and life hacks. Tubefilter’s Joshua Cohen described the channel as a “kid-friendly video provider”.

In all 5-Minute Crafts’s videos, you can see they put the camera directly down on the table, recording all actions in the frame. Videos are usually longer than 10 minutes, even though its name is 5-Minutes Crafts.

5. Kids Diana Show

110M subscribers

Kids Diana Show is a Ukrainian YouTube channel featuring a girl named Diana. She (with the help of her parents Elena and Vlad) runs several YouTube channels that focus on herself and her brother Roma’s playtime adventures, including children’s songs, unboxing toys, vlogs, educational content, etc.

As of May 7, 2021, Kids Diana Show is the most subscribed YouTube channel from Ukraine, and the 2nd largest YouTube channel for kids. They are also one of the most subscribed channels in the world.

Her videos rely on expressive faces and storytelling costumes. Kids Diana Show is also dubbed into other languages such as Hindi, Japanese, Indonesian, Russian, Spanish, German, and Portuguese.

The channel’s featured music is always Epidemic Sound. The channels Kids Diana Show and Kids Roma Show are part of “AIR” – the Ukrainian network.

Diana has been nominated for the tenth annual Streamy Awards 2020 in the Children and Families category, and the 2021 Short Award in the Parenting, Family and Children category.

6. Zee Music Company

94.3M subscribers

Zee Music Company is an Indian music company, a subsidiary of Zee Entertainment Enterprises Ltd. It’s running the business from New Delhi mostly. In a short time, Zee Music Company has a large part of the market share in Bollywood Music.

Built on March 12, 2012, with Hindi language and music content, this channel has 74.4 million subscribers worldwide. Here you can search for the latest Indian pop music videos and soundtracks.

7. Cocomelon – Nursery Rhymes

157M subscribers

Cocomelon – Nursery Rhymes is a YouTube channel for kids, owned by Moonbug Entertainment, UK. Now, Cocomelon is one of the most viewed and subscribed YouTube channels in the world.

Its content mainly presents entertaining and educational children’s cartoons, songs with subtitles added to every video. In 2020, Cocomelon appeared in streaming services such as Netflix, Roku and Hulu.

In February 2020, Bloomberg Businessweek magazine identified Jay Jeon, co-owner of Treasure Studio, and the Cocomelon channel with his wife as a children’s comic author who began producing children entertaining videos from September 1, 2006. This is the top YouTube channel for kids with funny animations and rhyming songs.

What do you think about these 7 most famous Youtubers of 2021? Is there anything of them that you can learn from and apply to your channel?

Don’t delay spending time watching their crafts, and refer to these tips on creating a good Youtube video to achieve your big success.