Instagram Reels allows users to create and share short, engaging videos – more importantly, Instagram Reels doesn’t disappear after 24 hours like Instagram Stories.
While initially criticized as a “TikTok plagiarism”, Instagram Reels has received a positive response from influencers, brands, and users. Even famous brands like Sephora, Walmart, and Beardbrand use Reels to promote their image.
So, what are Instagram Reels? And what kind of content should you post on Instagram Reels to raise brand awareness and increase followers?
An Instagram reel is a short video that can last up to 60 seconds. Like TikTok, Reels has a set of editing tools, allowing users to create engaging and funny videos. Using Instagram Reels, you can make different video styles with various filters, captions, interactive backgrounds, stickers, etc.
Click on the Reels icon at the bottom of the Instagram homepage; you will find many other trending reels.
If you are familiar with Instagram and/or TikTok, you’ll find it’s easy to create an Instagram Reel.
Log in to Reels
To access Reels, open the Instagram camera and choose REELS.
You will click here to create Reels.
Instagram Reels gives you two options for creating Reels:
Reels can be shot as a series of clips (one by one) or all at once.
Step 1: Scroll to REELS at the bottom of the screen and tap it.
Step 2: Now, you can use the tools to prepare your recording. Tap Audio (1) to select a sound from your Instagram music library and add it to your video. You can choose to add your favorites only.
Tap Speed (2) to change your video speed
Tap Effects (3) to apply effects.
Tab Timer (4) to adjust the length of your video.
Step 3: Press and hold the record button to record a clip when you’re ready to shoot. If you set a timer, a countdown will appear before hands-free recording starts.
While recording, you can tap the record button to end a clip, then tap it again to start a new clip. The Align button (5) will appear, allowing you to align objects from the previous clip before recording the next one.
This is useful for creating a seamless transition for moments like changing outfits, adding new music, or adding new people to your Reels.
If you want to view, trim, or delete the clip you previously recorded, you can tap Clip (6) and edit.
Step 4: Once you’re done recording, you can add stickers, drawings, and text to edit your Reel.
If you’re satisfied with your clip, you can click the Next button to access the Share page.
Then, tap Cover to edit the cover photo with a video thumbnail or add a cover from your photo library. You can also write comments. If you don’t want to publish the clip immediately, you can save the clip to draft.
Once shared, your reel will look like this:
With the influence of Instagram Reels, brands and individuals alike should seize this opportunity to draw audiences to their short, concise stories.
Here are 3 topics you can exploit for your Instagram Reels to get more followers.
Top 5 oily skin care routines, 10 minutes of delicious pancake recipes, or 5 jeans styling tips. They are all educational videos, and it’s effortless to capture viewers’ curiosity because they can learn a new skill in just a few dozen seconds.
This short reel teaches people how to make a leaf princess. It’s simple but helpful because you can use the finished product as decoration.
For Youtubers, KOLs, or Influencers, behind-the-scenes videos let your viewers know how you create a video, your typical working day, your daily life, or what you do to have a perfect presence in events, etc.
This small business knows how to promote their brand and win customers’ heart with a simple but effective video reel like this.
These videos often build credibility and better connect you with your fans.
Everyone likes presents. If you are a KOL or Influencer, the present you give to your fans is even more sought after and desirable.
Businesses often hire influencers, KOLs to promote their products or services via Giveaway videos.
So it’s time to use this kind of video content to improve your personal brand image and draw attention, like what this brand is doing.
Whether you are a business owner who wants to boost sales, enhance brand image, or you are an individual who wants to raise followers, and widely promote personal image, Instagram Reels is powerful to let you stay closer to your audience and achieve your goals.
If you struggle to find the right content, apply the 3 ideas above and see how your Instagram Reels explode views and followers. And incase you want to spread your videos to a wider range of audience, don’t forget to use Motionbear – a top-notch video subtitling tool that can strongly promote your creation.
Our generative AI save you countless hours on subtitling and transcription tasks.